Dashboard Templates
Google Analytics Overview
Top level view of all main website metrics. Perfect for a daily/weekly overview.
- Pageviews per page
- User type
- Device
- Time series on sessions
- Average pages per session
- Average session duration
- Number of sessions per traffic medium, drill down for traffic source
- Time series on goal conversions
- Goal conversions per traffic medium
- Total goal conversions
- Goal abandonment rate
- Goal conversion rate
Acquisitions and Behaviour
Acquisitions is about where your visitors came from before they visited your site and behaviour is specifically focused on conversions like sign-ups, or purchases. This dashboard aims to show you which traffic source brings you the most conversions.
- Time series of daily sessions, users, and new users
- Bar chart on sessions per channel (e.g. organic, paid search)
- Total sessions and change since last period
- Total users and change since last period
- Total new users and change since last period
- Total returning users and change since last period
- Table with heatmap on source/medium (e.g. bing/cpc, google/organic) that brought in the most number of transactions and the purchase rate
- Table with heatmap on platform (e.g. Facebook, Google) that brought in the most number of transactions and the purchase rate
- Table with heatmap on the strategy (e.g. cpc, affiliate, organic) that brought in the most number of transactions and the purchase rate
User Experience
This dashboard aims to give you an overview of who your users are, what their main activities are, and if they experience any major problems on your website.
- Time series on number of users
- Pie chart on type of visitor
- Pie chart on device
- Pie chart on age range
- Pie chart on gender
- Pie chart on language
- Pie chart on most popular hours
- World map showing number of users per country
- Table showing page views, time on page, and Exit rate for each page
- Time series showing bounce rate
- Bar chart showing bounce rate per browser
eCommerce
This dashboard aims to give you an overview of your sales. Revenue is tracked against the previous period, checkout funnel is shown and product details are visualized. If you use coupons and discount codes there is also space to see how those perform.
- Time series of revenue compared to previous period
- Bar chart showing number of users at each checkout stage
- Total revenue
- Average order value
- Average price of items bought
- e-commerce conversion rate
- Heat map table showing top products bought
- Time series on average price of items bought compared to the previous period
- Bar chart showing most used coupons
Search Engine Optimization
This dashboard aims to give you an overview of your organic search traffic. It compares all traffic to organic search, lists search terms and their ranking according to average position, search volume and search traffic, as well as average position and it’s correlation with number of impressions.
- Time series of users
- Time series of users coming to your site from organic search
- Average position of your web site in search results
- Click through rate from organic search
- Total clicks in organic search results
- Total impressions in organic search results
- Table showing average position, search volumn, and traffic per key word
- Bubble chart showing average position, and impressions per key word
Paid Traffic
This dashboard aims to give you an overview of how your marketing efforts are performing. Campaigns are ranked by impression, clicks, cpc and more. Conversion rates and cost per conversion are displayed with their percentage change compared to the previous period. CPC and cost per conversion trends are tracked on a time series chart.
- Total clicks
- CTR
- Cost
- CPC
- Conversions
- Conversion rate
- Cost per Conversion
- Time series showing CPC and Cost per Conversion
- Heat map table showing impressions, clicks, CPC, conversions, and cost per campaign
- Pie chart showing spend per campaign
The Smartest Dashboard
This is the dashboard that changes your life. It features every one of our individual dashboards in a beautifully designed flow to show you the trends for every work-stream in your business. This includes:
o GA Web Traffic Overview
o Acquisitions and Goal Behaviour
o User Experience
o eCommerce
o Search Engine Optimization
Everything from all the dashboards above.