This course is designed for people who have never worked with Google Tag Manager before. You might not even know what it really is, but you’ve heard that you need it. I’ll second that; you do need it.
The topics are grouped into three lessons with each lesson taking not longer than 30 minutes.
- Lesson 1
- What is Google Tag Manager?
- Account levels
- Setting up Google Tag Manager
- What tags can I put in Google Tag Manager?
- Lesson 2
- The GTM interface
- Preview mode – my favourite
- The Google Analytics 4 configuration tag
- Lesson 3