6. Under Goal description, give your goal a name. Make this as short and as specific as possible. Then select Destination as your goal type and click Continue
The most common goal steps use page views and are the Destination goal type.
Duration goals are simple enough to understand. They track a conversion when someone was on a page for a certain amount of time.
Pages/Screens per session goals are also straightforward. They track a conversion when a user goes above a number of pages/screens which you have decided.
Event goals are also quite common but they require you to have events setup and that’s not something we have discussed yet. Setting up events is usually done in Google Tag Manager so check out our articles and our course on Google Tag Manager if you think you want more complicated goals.
Smart goals are only available once you have a lot of people visiting your website and clicking about. These are called engaged users. Google can use a Smart Goal to group together these engaged users and target them with advertising. You might find this a useful strategy, but, in my opinion, you will better target potential buyers with look-alike audiences then targeting engaged users.